Google’s Updated Documentation: Page Experience in Search Results

Google has recently updated the “Understanding page experience in Google Search results” page in the Google Search Central Documentation.

Google Search Central Documentation Before and After:

Summary of Updated Information:

Google uses Core Web Vitals as part of its ranking criteria for page experience. While achieving good Core Web Vitals is recommended for search success and a positive user experience, it’s important to note that high scores alone don’t guarantee top rankings. Improving your site for users beyond SEO considerations is crucial.

While other aspects of page experience may not directly impact search rankings, enhancing overall user satisfaction is still beneficial and aligns with Google’s ranking objectives. Thus, it’s worthwhile to focus on improving page experience holistically.

Have Core Web Vitals become more important with the INP metric?

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