Practical SEO insights, case studies, and tools — from someone who does this work every day.
YMYL and E-E-A-T Concepts in SEO
YMYL and E-E-A-T are key Google quality standards. Learn what they mean, why Google struggles to enforce them, and a real example of search results gone wrong.
How to Verify Your Backlinks with Screaming Frog SEO Spider
Backlink reports are only useful if the links actually exist. Use Screaming Frog's XPath extraction to bulk verify your backlinks from Ahrefs or Semrush.
Is SEO Really Dead?
SEO is not dead — it's evolving. As long as search engines exist, so does SEO. Learn why tools like AIO/AIM change the funnel but not the need for optimization.
Parasite SEO in 2026: My Case Study and Whether It Still Works
Parasite SEO worked for me in 2023, then Google killed it. Here's my case study, the 2024 site reputation abuse policy, and whether it still works in 2026.