CTR Calculator
Calculate actual CTR from impressions and clicks, or estimate click potential by target position.
Free, no sign-upUpdated
Use the tool
Calculate your CTR
Estimate click potential
Enter your monthly impressions and a target SERP position to estimate expected clicks.
CTR benchmarks by SERP position
Average organic click-through rates by position (desktop, all industries).
| Position | Avg. CTR | Share of clicks |
|---|---|---|
| #1 | 28.5% | 100% |
| #2 | 15.7% | 55% |
| #3 | 11% | 39% |
| #4 | 8% | 28% |
| #5 | 6.3% | 22% |
| #6 | 5.1% | 18% |
| #7 | 4% | 14% |
| #8 | 3.3% | 12% |
| #9 | 2.6% | 9% |
| #10 | 2% | 7% |
Two modes in one tool
Mode 1. Measure: enter impressions and clicks from Google Search Console to get your current CTR with a benchmark label (Excellent / Good / Average / Below average).
Mode 2. Project: enter monthly impressions and a target ranking position to estimate expected clicks using real average CTR data by position.
The position cliff
Position 1 averages ~28–32% CTR. Position 10 averages ~2.5%. Moving from #10 to #5 is often worth more clicks than moving from #5 to #1, because there are usually more impressions in the middle of page one.
When CTR is the right lever to pull
- A page ranking #3 with 1.2% CTR: title/meta problem, not a ranking problem
- A page with high impressions but flat traffic: strong candidate for meta optimization
- Before a content refresh: quantify how much click volume you're leaving on the table
- In budget reviews: show the revenue impact of improving CTR on your top 10 pages
How to use projection mode
- Pull monthly impressions for a target keyword from GSC
- Enter the position you're targeting
- Read the estimated monthly clicks
- Multiply by your conversion rate and AOV to get a revenue projection
Frequently asked questions
Is this CTR calculator free?
Yes, free and no signup. It measures CTR from clicks and impressions, or projects clicks by target position.
What is the CTR formula?
Clicks divided by impressions, multiplied by 100 for a percentage.
What is a good CTR?
It depends on channel and position. For organic search, compare against the expected CTR for your ranking position rather than a single fixed number.
Related tools: SERP simulator and SEO ROI calculator. Background reading: from data to action.