Calculate actual CTR from impressions and clicks, or estimate click potential by target position.
Enter your monthly impressions and a target SERP position to estimate expected clicks.
Average organic click-through rates by position (desktop, all industries).
| Position | Avg. CTR | Share of clicks |
|---|---|---|
| #1 | 28.5% | 100% |
| #2 | 15.7% | 55% |
| #3 | 11% | 39% |
| #4 | 8% | 28% |
| #5 | 6.3% | 22% |
| #6 | 5.1% | 18% |
| #7 | 4% | 14% |
| #8 | 3.3% | 12% |
| #9 | 2.6% | 9% |
| #10 | 2% | 7% |
Mode 1 — Measure: enter impressions and clicks from Google Search Console to get your current CTR with a benchmark label (Excellent / Good / Average / Below average).
Mode 2 — Project: enter monthly impressions and a target ranking position to estimate expected clicks using real average CTR data by position.
The position cliff
Position 1 averages ~28–32% CTR. Position 10 averages ~2.5%. Moving from #10 to #5 is often worth more clicks than moving from #5 to #1 — because there are usually more impressions in the middle of page one.
Yes, free and no signup. It measures CTR from clicks and impressions, or projects clicks by target position.
Clicks divided by impressions, multiplied by 100 for a percentage.
It depends on channel and position. For organic search, compare against the expected CTR for your ranking position rather than a single fixed number.
Related tools: SERP simulator and SEO ROI calculator. Background reading: from data to action.