UTM Campaign URL Builder

Tag campaign links for GA4 with presets for common channels and automatic naming-convention checks.

Build your campaign URL

Landing page URL *

Presets:

Campaign source *

Where the traffic comes from

Campaign medium *

The marketing channel

Campaign name *

The specific promotion or campaign

Campaign term

Paid keywords (optional)

Campaign content

Differentiates ads or links (optional)

Enter a landing page URL above to generate the tagged link.

• Always lowercase — GA4 is case-sensitive and will split your data otherwise
• Use underscores instead of spaces (spring_sale, not Spring Sale)
• Keep a shared spreadsheet of source/medium pairs so the whole team tags consistently
• Never tag internal links — UTM parameters reset the session and corrupt attribution